The Walt Disney Company, together with AFL, today announced a new Australian-commissioned Disney+ series titled Fearless: The Inside Story of the AFLW. With unprecedented access, the six-part docu-series will deliver a world-first look inside AFLW and the powerhouse movement it has become for women in sport. The series will launch on Disney+ in 2022, ahead of the next season of the NAB AFL Women’s Competition.
Since its commencement in 2017, the women’s competition has been a gamechanger in its short history and the series will give Disney+ audiences an exclusive behind-the-scenes look at the evolution of Australia’s number one sporting code and the evolution of professional female sport.
Four clubs will be spotlighted: Adelaide Crows, Collingwood, GWS GIANTS, and Western Bulldogs, with a focus on the playing groups. The behind-the-scenes camera and post-production crew is led predominately by a team of authentic, female storytellers, capturing the action from the AFL Women’s Competition. Cameras were rolling in April 2022 capturing the historic victory of the Adelaide Crows – taking their third AFLW premiership.
This inspiring series is about more than football. With AFLW at the forefront of celebrating diversity and inclusion and redefining gender norms, the series will explore the journey, sacrifice and history in the making, as the trailblazing players pave the way in professional sport and help change the sporting and cultural psyche of Australia.
Kylie Watson-Wheeler, Senior Vice President and Managing Director of The Walt Disney Company in Australia and New Zealand said, “We are incredibly excited to launch this documentary that celebrates the journey of these trailblazing women – some of the first to play Australian Rules Football professionally. They are extraordinary women, paving the way for future generations. This documentary showcases their journey and their own unique way of chasing football glory.”
Kylie Rogers, AFL Executive General Manager of Customer and Commercial said, “We are thrilled to be announcing this world first docu-series which will give fans an unprecedented insight into the behind the scenes of our incredible AFLW athletes. We’re so proud of the collaboration between AFL Women’s, The Walt Disney Company and JAM TV Australia and can’t wait to premier the series in 2022.”
Anne-Maree Sparkman, Executive Producer JAM TV Australia said, “We are privileged to be the creative team charged with the responsibility of telling the extraordinary story of the AFLW and the stellar women who are creating such important legacies on both sides of the football white line. The courage, commitment and enduring esprit de corps of these athletes will be compelling viewing that will surprise, inspire and capture hearts and imaginations. We thank Disney and the AFL for sharing our vision and look forward to the world embracing these incredible stories.”
At an event today at Sydney’s Museum of Contemporary Art, Fearless: The Inside Story of the AFLW was revealed as part of the first wave of Australian Originals commissioned by The Walt Disney Company in Australia & New Zealand, set to launch on Disney+ in 2022/23. The slate of local and sure to be loved content includes scripted drama series, documentaries, lifestyle and factual general entertainment genres.